Description

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout.

• First graduate and advanced undergraduate treatment of behavioral economics
• Deals with the theory, evidence, and applications
• Comprehensive self-contained coverage of the material. New technical concepts are introduced gradually and sometimes in purpose-written Appendices
• Each part has a set of exercises that test understanding and challenge the reader to go beyond the material in the text
• Includes detailed introductions to each part