PRINCIPLES OF MANAGEMENT & BUSINESS COMMUNICATION,Principles of Management and Business Communication is specially designed to serve as an undergraduate textbook for BCom (Hons) and General Degree course students of University of Calcutta. The book seeks to provide a comprehensive coverage of the various topics relating to management fundamentals and business communication techniques.
The book is divided into two modules. The first module deals with principles of management and covers topics such as introduction to management, different schools of management thought followed by a thorough coverage of planning, organizing, motivation, leadership, coordination and control. The second module introduces the concepts of business communication followed by types of communication, tools of communication, and techniques for drafting various kinds of written communication for business purposes.
Through its precision of expression, simple language, and lucid style, this book seeks to prepare students effectively by providing conceptual understanding in a logical and systematic manner and to orient them to meet the examination requirements. This effort is suitably complemented by numerous examples, figures, charts, tables, and an exhaustive question bank providing solutions to short answer type questions as per the C.U. examination pattern.
Book | |
ISBN | 9780199470563 |
Binding | Paperback |
Subject | Business & |