INNOVATION VSI: PB by MARK DODGSON, DAVID GANN - 9780199568901

INNOVATION VSI: PB by MARK DODGSON, DAVID GANN - 9780199568901

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INNOVATION VSI: PB,What is innovation? How can it be used? Why is failure so common in the process of innovation? This Very Short Introduction looks at what innovation is, what it has done for us, and why it has been so important in the last 150 years. Demonstrates how innovation is used to create wealth, productivity growth, and improved quality of life Looks at the process of innovation, the ways organizations use their resources to innovate, and the eventual outcomes of innovation Explains why failure in innovation is so common but at the same time so necessary Examines how the innovation process is being stimulated by new technologies such as the internet
Book
ISBN 9780199568901
Binding Paperback
Subject Business Studies: Ge

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