About the Book: Models of Opportunity: How Entrepreneurs DesignFirms to Achieve The Unexpected Entrepreneurship is changing. Technology and socialnetworkscreate a smaller world, but widen the opportunity horizon.Todaysentrepreneurs build organisations and create value inentirely newways and with entirely new tools. Rather than justexploit newideas, innovative entrepreneurs design organisations tomake senseof unlikely opportunities. The time has come to overhaulwhat weknow about entrepreneurship and business models. ModelsofOpportunity links scholarly research on business modelsandorganisational design to the reality of buildingentrepreneurialfirms. It provides actionable advice based on adeeperunderstanding of how business models function and change. Thesixinsights extend corporate strategy and entrepreneurship inacompletely new direction. Case studies of innovativecompaniesacross industries demonstrate how visionary entrepreneursachieveunexpected results. The insights, tools