Frugal Innovation-BHATTI-Cambridge University Press-9781107188976
- Brand:Cambridge University Press
- Product Code: KVCUP21163
- Availability: In Stock
-
Rs.7,573.00
- Ex Tax: Rs.7,573.00
Frugal Innovation-BHATTI-Cambridge University Press
In light of growing discourse on 'frugal innovation', this book offers
novel approaches to innovation based on extensive empirical research.
The study complements a decade of scholarly attention on frugal
innovation by taking a research-based approach to innovation in
resource-scarce and complex institutional contexts. The findings suggest
that concepts such as frugal, reverse, jugaad, social, grassroots and
inclusive innovation in fact represent heterogeneous assemblies of
innovation for social, environmental and economic value. The conceptual
framework invites attention to more plural sources and elements in the
study of models of innovation to inspire further research in the fields
of strategy, innovation, entrepreneurship, economic sociology and
development studies. The design framework offers models, metrics and
competencies for practitioners and policymakers to identify, evaluate
and design frugal innovations. The comprehensive view of frugal
innovation demonstrates how firms can implement globally competitive
strategies by pursuing innovation for humanity to improve lives for
everyone, everywhere.
Book | |
ISBN | 9781107188976 |
PUBLISHER | Cambridge University Press |
Pages | 336 |
Binding | HARDBACK |
Edition | 2018 |
Language | English |