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Management
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How can manufacturers of capital goods succeed in service business development? What are the potenti..
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Brand New International Paper-back Edition same as per description, **Economy edition, May have been..
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The Short Introduction to Strategic Management provides an authoritative yet accessible account of s..
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This Element reviews the first 120 years of organization theory, examining its development from the ..
Most organizations fail to take full advantage of their employees' knowledge, initiative, and imagin..
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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide..
In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challeng..
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This book provides a comprehensive and up-to-date text in the subject. It seeks to address a wide ga..
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Suitable for a one- or two-semester course for undergraduate and graduate students, this interdiscip..